Company Branding and Client Gifts

Get in the know. Company branding and client gift realities explained.

You know why Dear Ol’ Dad doesn’t want a tie for Father’s Day? Because theres nothing unique about that gift and it doesn’t make him feel appreciated!

How can you make your business clients feel appreciated and expand your referral marketing capacity? Unique gifts with ‘off the wall’ messages that make a person feel special and remember your name or company. My industry is Web Site Design and SEO but you can do the same ‘tricks’ in any industry.Upon completion of one of my clients web sites I sent a special letter filled with something extra for all their involvement in the design project. I mailed one of my clients a box with a company engraved travel mug and a $30 gift certificate towards Starbucks with a letter enclosed. The title of the letter was the most powerful part of the entire thing, “Filler Er’ Up And Take A Break On Us!” The letter went on to say that the project was completed, the ball is rolling, and we wish them nothing but success. If they had any questions they should contact us immediately.

It’s professional, reciprocal, and unique all in the same way. It will help you client remember you, much more than a pen engraved with your name on it, and no one receives something without giving something in return. Keeping YOU and YOUR generosity in the clients mind will deliver more clients to you through word of mouth referrals. If you project your generosity in just a little way, you can turn around and make huge profits in the long run.

Company branding on your special gifts can work too. Take for instance your project is ongoing and you want to keep your client appreciated. Send them an alarm or desk clock with your company name engraved right below the dial. How often do you check the clock? They’ll see your company name everyday. Add a phone number too. When your client is on the phone with someone and a friend asks a recommendation on a company, your client will see the clock and recommend you! They won’t have to dig through old business cards or contact lists to find your information. It’s right there!

If you’re real bold and know your client well enough you can always try a beer mug!

Contact our Minnesota Web Design and Minneapolis SEO company today for a free consultation at 612-558-1020.